I3PM International Institute for IP Management item1

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I3PM-BETA-CEIPI conference, Strasbourg, March 23, 2015:
“IP MANAGEMENT CHALLENGES IN OPEN INNOVATION ENVIRONMENTS

S2
Gruppe
Bittner

Peter Bittner (I3PM)
I3PM Meets Academia

- Who we are
- Our ambition - promoting fields of IP Management
- Bringing academia and practitioners
- How this came about?
- Outcome and next steps

RaynaStriukova

Thierry Rayna (Novancia Business School, Paris),
Ludmila Striukova (University College, London
)
Open innovation with users:
The IP Challenges of Co-Creation

Nowadays, user-based Open Innovation has become of significant importance and has gained momentum. Open Source, crowdsourcing and mass customisation, just to name a few, are now often part of corporate strategies and, in some cases, are at the very heart of business models. This greater involvement of users in the innovation process poses, undoubtedly, new challenges. Relationships between a firm and its customers are generally ruled by far looser (if any) contractual obligations than partner firms or even workers inside the firm. Consumers taking part in Open Innovation are seldom significantly rewarded for their contribution. On the other hand, firms do not have the same power of monitoring and enforcement they would have with industrial partners. Hence, logically, though co-creation has a very large potential, it also leads to significant problems related to of incentives, costs and risks, and intellectual property rights (IPRs). The aim of this presentation is, precisely, to address the IPR challenges that Open Innovation with users entails. It will be shown that the nature of potential IPR issues is highly dependant on the type of co-creation activity and that correctly identifying this type makes it far easier to overcome difficulties.

Couteau

Vincent Couteau (I3PM, Atos)
Open Innovation at Atos

This presentation will present an overview of Atos activities with regard to open innovation. In particular we will focus on the following elements:

- activities of the Atos scientific community

- participation to hackathons

- Atos IT challenge organised each year with a partner (respective partners over the last years are Renault, the IOC and EEBUS) and the way we handle those things

- use of bluekiwi, our corporate social network, for purposes of OI

- relations with academia and tech transfer practices

Rosenich

Paul Rosenich (I3PM, Patentbüro Paul Rosenich AG)
Defensive Publication – an Indispensable Tool for IP-Managers

IP-Managers do often consider if IP-protection is the only "true way" of satisfying the needs of their companies. It is correct, that IP-protection for Patents, Designs and Trademarks are useful to improve the position of companies in the market. However those IP-rights provide only a right to stop others doing businesses in the protected areas. These rights - at least fromtheir filing days do not protect the companies from being attacked by foreign IP-rights. That means that IP-rights can only be used for a defense against competitors in a limited manner. Here Defensive Publications fill an important gap and at the same time ensure that inventors will not be taken by surprise through late comers in the same field. The speaker will shade light on various types of defensive publications and on the worldwide practice of Defensive Publishers and IP-Offices.

Strijckers

Hans Strijckers (I3PM, Agfa Graphics)
The Good, the Bad and the Ugly of Co-Creation

“The Good, the Bad and the Ugly of Co-creation” brings an insight on personal experiences of a patent attorney on the difficulties, the challenges and the rewards of co-creation in a company which for more than 100 years was used to bring products to the market developed for 100% by in-house R&D. The presentation will be illustrated by inkjet ink technologies developed for diverse industries like the food industry and the interior decoration industry.

RothandFavreau

Eric Favreau (eYeka), Yannig Roth
(eYeka etUniversity Paris 1, Pantheon Sorbonne)
Crowdsourcing: Work or not?

This presentation will look at an aspect which is often mentioned – but rarely treated – of crowdsourcing: its legal implications. Based on existing typologies from information and management science, we describe the different forms that crowdsourcing takes today, before focusing on the concept of autonomy to present the opportunities and risks that companies may face turning to the crowd. We then discuss our findings, relate to challenges faced in the crowdsourcing industry, and suggest future work directions.

gisi

Daniel Gisi (I3PM, Unitectra Technology Transfer Universities of Basel, Bern and Zurich)

IP from academic-industrial research collaborations - concepts and practical experiences

In Switzerland an extraordinary strong collaboration between the academic and business sectors exist. Successful and less successful approaches of open innovation are presented. Industry can and should use ideas of academic institutions, as they look to advance their technology. However, sharing risks shall pair with sharing rewards. Top-notch University researchers need to be incentivized if they're expected to share their crown jewels.

gottfried

Frank Gottfried (I3PM, SAP)

IP in collaborative research projects - how to efficiently manage IP in an open collaborative environment, to foster innovation and to protect IP assets

Public funded projects require specific skills for managing IP in complex R&D collaborations. Providing onw IP assets (Background) to the projects and then creating new IP assets (Foreground) together with partners can be challenging regarding IP ownership questions. Clever licensing concepts amongst collaboration partners may become key to a successful project with real life exploitation of the project results.

Tucci

Christopher L. Tucci
Chair in Corporate Strategy & Innovation
Ecole Polytechnique Fédérale de Lausanne (EPFL)

Crowdsourcing, Innovation, and Appropriability

1. Definitions

2. Motivation

3. Crowdsourcing and innovation

4. Crowdsourcing and appropriability

5. Conclusions